Tennisables - LTA (DIR. CUT)
Launch film for ‘Tennisables’.
'The LTA, the national governing body of tennis in Great Britain, welcomes six new characters, collectively known as The Tennisables, aimed at making tennis more engaging, accessible and fun, to support the LTA’s long-term mission to open up tennis to a wider audience, through the LTA Youth programme.
Launching in 60-second and 30-second spots online and broadcast media on ITVX and Sky on 12 June, the characters will also feature in a 6-episode LTA YouTube content series designed to teach kids the basics of tennis, whether or not they own a racket or have access to a court. Each episode features an individual Tennisable, who demonstrates ways to develop a particular skill: speed, competitiveness, resilience, technique, brainpower… all whilst having fun.
An initial batch of 55,000 physical LTA Tennisables will be distributed to schoolchildren across the UK through the LTA’s school outreach programme, and the Tennisables will be on site at the LTA’s summer events.'
Director - Tom Wakeling
Producer - Kiki Vierdag
Director of Photography - Rhys Warren
Director of Photography (2nd Unit) - Matt Ham
1st Assistant Director - Micki Colker-Pearlman
Wardrobe - Celestine Healy
Hair & Makeup - Laura Jane Sessions
VFX Supervisor - Simon Percy
Edit - Cameron Place
Animation & Design - Arcade Studios
Online - Curious
Sound Design & Mix - Jamie Thomas @ Unit
Agency: BMB
Production Company: You Are Here
Talent - Emma Raducanu
